If you already subscribe, thank you but please join us if you don’t. If you’re reading this, we hope it’s because you do. In short: Putting together a publication, especially a multimedia one such as this, is an enterprise of many.Īnd none of that matters if you, the reader, don’t see value in what we produce. That’s not even getting into the magazine’s chain of command, or social media, or the finance operation, the marketing team, the developers, the podcast toilers, audience development, graphic design, sales, publishing. tackle the day’s news for NRWire and our content managers handle everything from home-page production to slideshows to important backend SEO work (“if a story doesn’t show up on Google, was it even written?” - ancient proverb). The rest of the team then gets to work editing, proofing, and fact-checking, while Jack Crowe & Co. This, as submissions editor Jack Butler sifts through the many pieces pitched to us every day from lawmakers, scholars, and other outside writers. Check out the masthead, and you get a sense of the number of writers contributing to our in-depth analysis and original reporting in the form of online articles, Corner posts, news pieces, newsletters, editorials, magazine pieces, podcasts, video specials, and more.

Every morning, we flip the metaphorical switch on and, if I may invite Hamilton comparisons, write like we’re running out of time. If you don’t have NRPlus, please do consider signing up.īefore getting into the benefits of membership, I want to use this space to briefly explain what happens under the hood here, day in and day out, to give a sense of the scale of operation our revenue supports. So it’s important to keep growing this readership, and we’re running a subscription drive this week with the goal of expanding the NR family further. If we didn’t have subscribers to NRPlus - that’s the all-access pass to NR’s digital stuff - it’s fair to say this publication would look considerably different ( many more stories about Harry and Meghan, Kim K., miracle diets, and how one savvy Zoomer was able to make $15,000 in a week by selling glue, for instance). But we operate on a hybrid business model, and the most important part of this model is subscriptions. I’m not saying traffic doesn’t matter to us: It does, and we’re grateful to our advertisers who, appreciating the importance of the NR audience, plant their flags on our pages. Thankfully, we here at National Review don’t have to chase clicks all day. If digital journos went to boot camp, the drill instructor might adapt a famous call-and-response: Autonomous robots assemble an X model SUV at the BMW manufacturing facility in Greer, S.C., November 4, 2019.

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